• whatshotAbout the Journal

    of Management is a bi-annual journal brought out by the School of Management Studies, Baddi University of Emerging Sciences and Technology (BUEST). The Catalyst-Journal of Management (CJM) is committed to publish scholarly articles having empirical and theoretical research output that have a huge impact on management and related fields. CJM encourages innovative ideas and new perspectives on existing research.

  • whatshotAim and Scope

    The aim of 'The Catalyst-Journal of Management' is to make sincere efforts to establish an effective communication channel between corporates, policy makers in business, and academic researchers to recognise and implement their ideas to create new trends in business. The scope of the journal includes the field of accounting economics, business accounting, business law, business model and strategy, business processes, customer relationship management, e-commerce, collaborative commerce, and net-enhancement.
    The Catalyst-Journal of Management is a refereed journal. All papers submitted to the journal go through a review process at the editorial desk.

  • whatshotPublication Information

    The Catalyst-Journal of Management is published bi-annually. All editorial correspondences should be sent to Dr. Prashant Mehta at the School of Management Studies, Baddi University of Emerging Sciences and Technology, Village- Makhnumajra, Baddi, NH 21 A, Distt. Solan - 173205, Himachal Pradesh. Email:editorcatalyst@baddiuniv.ac.in.

    The Catalyst- Journal of Management and Baddi University of Emerging Sciences and Technology (BUEST) do not accept any responsibility for the views expressed in the published articles. Every effort is made to acknowledge source material relied upon or referred to, but 'The Catalyst-Journal of Management' does not accept any responsibility for any inadvertent omissions. The Catalyst-Journal of Management also does not endorse the contents of the advertising material that appear in the journal.

  • whatshotCopyright

    Authors must cede copyright of the articles accepted for publication in 'The Catalyst-Journal of Management', and certify that all copyright requirements with respect to the article/research paper have been duly met. Copyright rests with CJM in respect of the material submitted for its use and dissemination in any form or medium, individually or in any collection or other configuration, print, audio-video, electronic or otherwise. No part of the material published in 'The Catalyst-Journal of Management' may be reproduced, photocopied or stored in retrieval system or used for commercial or any other purpose. The jurisdiction will be in Baddi in case of any dispute.

  • whatshotOpen Access

Message from Vice Chancellor

At the outset, I would like to share with you a happy news that School of Management Studies of Baddi University of Emerging Sciences and Technology, Baddi is coming up with their first edition of Management Journal 'The Catalyst'. This is yet another mile stone in their quadrivium to the numerous achievements since inception.

'The Catalyst' is devoted to advancing an understanding of issues in the management of global enterprises, global management theory, and practice; and providing theoretical and managerial implications useful for the further development of research. It is designed to serve an audience of academic researchers and educators, as well as business professionals, by publishing both theoretical and empirical research relating to contemporary issues in management; domestically and globally. It also focuses to disseminate knowledge, which ensures good practice of professional management.

Finally, I wish to encourage contributions from the researchers, academicians and industry practitioners to contribute to the continued success of the journal. Authors, reviewers and guest editors are always welcome.

Wishing you a great success!

Prof. (Dr) Shakti Kumar
Vice Chancellor
Baddi University of Emerging Sciences and Technology
Baddi, Himachal Pradesh.

From the Desk of the Editor-in-Chief

It gives me immense pleasure to bring out the Volume 1 Issue 1 of the journal 'The Catalyst- Journal of Management'. Academic journal is a forum where academicians from a specific discipline share research work and ideas by writing research articles, and review the work done by others, including published books.

We are glad to mention that there was a tremendous response to our call for papers from the academicians from the field of management. We would like to maintain the standard of the journal by referring the articles received from the authors to reviewers for judging the suitability of the articles for publication in the journal. We would therefore request the authors to judge their own articles in terms of relevance to the discipline of management, whether they add new knowledge to the discipline or not, who will benefit from the article, if the information/data presented in the article is from reliable sources, whether proper scientific methods have been used, if the language expression is correct and clear, and if the reference list is appropriate.

I congratulate the editorial team who has been the integral part of the success in publishing this journal. I would like to mention the support received from Dr. Poonam Bassi, Varsha Gupta and Ms. Tamanna. They meticulously worked towards bringing the journal to a standard shape. I wish to express my gratitude to the reviewers/advisory editors for all their valuable inputs and suggestions for improving the quality of the journal.

I extend my deepest gratitude to our Hon'ble Vice-Chancellor Prof. (Dr.) Shakti Kumar, without whose guidance and support this endeavour would not have been a success. My heartfelt gratitude goes to my colleagues for sending us their valued academic/research contributions. Congratulations to all the authors. I extend to you a hearty invitation to submit your manuscripts for further issues of 'The Catalyst- Journal of Management'.

Dr. Prashant Mehta
Editor-in-Chief
The Catalyst-Journal of Management
Email: editorcatalyst@baddiuniv.ac.in

Editorial Team

Chief Patron Pradeep Shrivastava
Chancellor
Baddi University of Emerging Sciences and Technology, Himachal Pradesh
Patrons Shakti Kumar
Vice Chancellor
Baddi University of Emerging Sciences and Technology, Himachal Pradesh
Gaurav Jhunjhunwala
Secretary
Baddi University of Emerging Sciences and Technology, Himachal Pradesh
Editor-in-Chief Dr. Prashant Mehta
Dean, School of Management Studies
Baddi University of Emerging Sciences and Technology, Himachal Pradesh
Editor Rajender Guleria
Dean, IIPP
Baddi University of Emerging Sciences and Technology
Associate Editors Poonam Bassi
Assistant Professor, School of Management Studies
Baddi University of Emerging Sciences and Technology
Varsha Gupta
Assistant Professor, School of Management Studies
Baddi University of Emerging Sciences and Technology
Ms. Tamanna
Assistant Professor, School of Management Studies
Baddi University of Emerging Sciences and Technology
Managing Editor Jatinder Kumar
Librarian
Baddi University of Emerging Sciences and Technology

Editorial Advisory Board

Ranjit Madan, Life Sciences Sector Skill Development Council, New Delhi S.S. Narta, Commerce and Management Studies, Himachal Pradesh University, Shimla
Sumesh Mahendra , IFFCO TOKIO General Insurance Co. Ltd. New Delhi R.K. Gupta, USOL, Panjab University, Chandigarh
Sanjeev Mahajan, DHFL Pramerica Life Insurance, Gurgaon S.L. Kaushal, University Business School, Himachal Pradesh University, Shimla
Y.K. Gupta, University Business School, Himachal Pradesh University Shimla P.P. Arya, University Business School, Panjab University, Chandigarh
Sanjeev Mittal, University Business School, GGSIPU, New Delhi C.V. Baxi, Management Development Institute, Gurgaon
A.K. Vashisht, University Business School, Panjab University, Chandigarh Dimple Grover, Administrative Staff College of India, New Delhi
Naresh Kumar, University School of Management, Kurukshetra University, Kurukshetra

VOLUME 1 ISSUE 1, ISSN 2455-7927

Relationship between job satisfaction and human capital creation: A study of India

Authors
Bhajan Lal Kardam
Santosh Rangnekar
Happy Paul
Rajesh Kumar
Abstracts References Download(pdf)

Age as a determinant in the adoption of E-taxation

Authors
Bharti Motwani
Sharda Haryani
Sukhjeet Matharu
Abstracts References Download(pdf)

Quality of work life in Indian banking industry: A cross sectional analysis of constituent dimensions

Authors
Himesh Sharma
Karminder Ghuman
S N Gosh
Abstracts References Download(pdf)

Analysis of IPOs price performance

Authors
Mani Jindal
Abstracts References Download(pdf)

Emotional intelligence in administrators and teachers in colleges- An empirical study

Authors
Janki Aggarwal
Abstracts References Download(pdf)

Exchange traded funds: Financial innovation in Indian stock market

Authors
Kriti Avasthia
Ashwani Kumarb
Abstracts References Download(pdf)

A retrospective view of foreign direct investment in India

Authors
Poonam Bassi
Bhavna Sharma
Abstracts Keywords Download(pdf)

Work life balance - A case study of Himachal Pradesh State Electricity Board Limited (HPSEBL)

Authors
Reetu
Abstracts Keywords Download(pdf)

Customer satisfaction towards mobile number portability in Haryana: A study with special reference to customers perception and problems

Authors
Manjeet Kaur
Abstracts Keywords Download(pdf)

Dynamic learning: Dynamics of learning

Authors
Manisha Singhaia
Ranjana Patel
Sunil Kumar Verma
Abstracts Download(pdf)

VOLUME 1 ISSUE 2, ISSN 2455-7927

Exports and Economic Growth-A Causality Test for Indian Economy

Authors
Pawan Kumar
Kanika Sharma
Abstracts References Download(pdf)

Abandonment of the Shopping Cart: A Study of Online Consumer’s Non Shopping Behavior

Authors
Aishwarya Nair
Abstracts References Download(pdf)

Overall satisfaction and employee engagement level- A study of Mahavir Spinning Mills

Authors
Nisha Chanana
Deepali Gupta
Abstracts References Download(pdf)

Enhancement of rural tourism through social media usage: an ETAM approach for strategy development

Authors
Anish Kumar Kakirala
Abstracts References Download(pdf)

Unleashing the potential of India’s manufacturing Sector- A Strategic Outlook

Authors
Navdeep Kumar
Abstracts References Download(pdf)

Implementation of Six Sigma in India

Authors
Gurvinder Singh Bajwa
Heena Sharma
Puneet Sharma
Abstracts References Download(pdf)

Crisis Management: A Study of Nestle India Limited with Reference to Maggi Noodles

Authors
Harpreet Singh
Madhvi Arora
Abstracts References Download(pdf)

The Gamut of Weasel Words

Authors
Jagandeep Singh
Abstracts References Download(pdf)

Innovation: Contributing in the success of ‘Make in India’

Authors
Harsh Tuli
Abstracts References Download(pdf)

VOLUME 2 ISSUE 1 ( 2017 ), ISSN 2455-7927

Organisational Innovation: A Comparative Study of Selected IT Companies in India

Authors
Dev Kumar
Meenu Saini
Abstracts References Download(pdf)

Difference in Fragility Pattern in Indian & US Stock Market during Sub-Prime Crisis

Authors
Sangeeta
Abstracts References Download(pdf)

Leader Personality and Firm Performance: The Mediating Role of Market Orientation

Authors
Kumar Shalender
Abstracts References Download(pdf)

Evaluating M-Apps’ E-Shopping Attitude of Youths using Technology Acceptance Model

Authors
Omdeep Gupta
Abstracts References Download(pdf)

Corporate Social Responsibility: Myths and Reality

Authors
Anupam
Abstracts References Download(pdf)

Ways to Manage Underperforming of the Employees

Authors
Sandeep Gandhi
Vivek Inder Kochhar
Apoorva Sharma
Abstracts References Download(pdf)

Click and Collect: The New Retail Trend

Authors
Parvi Bharti
Chirag Singal
Abstracts References Download(pdf)

Relationship between work performance and organizational commitment

Authors
Nisha
Abstracts References Download(pdf)

VOLUME 2 ISSUE 2 ( 2017 ), ISSN 2455-7927

A CRITICAL STUDY OF ORGANIZATIONAL LEARNING PROCESS AND PRACTICES IN DURGAPUR STEEL PLANT, DURGAPUR

Authors
Dr. Amar Kumar Mishra
Abstracts Download(pdf)

Gap Analysis in Hospitality Education and Industrial Requirements

Authors
Ashaq Hussain Najar
Syed Aasif M. Bukhari
Abstracts Download(pdf)

Impact of Digital Marketing on Public Relations in Emerging Market Scenario

Authors
Anmol Sharma
Dr Ramna Singla
Abstracts Download(pdf)

Strategic Marketing, Entrepreneurial Proclivity, and Firm performance: Development of Conceptual Model and Hypothesis Acceptance Model

Authors
Dr Kumar Shalender
Abstracts Download(pdf)

Advertising in Recession: A Competitive Strategy to Crush Small Players

Authors
Sachin Verma
Vineet Kumar
Abstracts Download(pdf)

SOCIOENTREPRENEUR - A NEED OF EMPLOYMENT GENERATION IN INDIA

Authors
Dr.Mohd Farhan
Shivani Dhand
Abstracts References Download(pdf)

Action Learning: An innovative Teaching and Learning Pedagogy for Management Education

Authors
Vishwas Gupta
Nagapavan Chintalapati
Abstracts Download(pdf)

Eco-Friendly Packaging and Consumer Behaviour

Authors
Geeta Rani
Abstracts Download(pdf)
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The Society named Center for Advanced Studies in Engineering (CASE) was established on 2nd May, 2000 with a deep commitment to promote and propagate quality technical education. The commitment was translated into reality with the establishment of School of Engineering & Emerging Technologies (SEET) at Baddi in the year 2002.
The Society, through this institute, has been Providing B.Tech. engineering (CSE, IT, ECE, ME, EE, Civil Engg.Applied Sciences & Humanities),BCA, MCA, BBA, B.Com, B. Pharma and MBA courses to the youth of Himachal Pradesh and other states of India.