PAPERS- VOLUME 2, ISSUE 1 (Sept.-2016)

Enhancement of rural tourism through social media usage: an ETAM approach for strategy development

Anish Kumar Kakirala


Abstract Rural India being increasing digitized can now have the same marketing platforms hitherto available to large marketing agencies and professionals. More and more home stays and nature resorts located in rural Punjab, Haryana and Himachal are using social media to attracting customers to these remote locations which are otherwise disconnected to the normal tourists. Social media platforms like facebook , twitter and instagram are being used by the promoters to develop strategy and attract tourists to these remote locations. An Extended Technology Acceptance Model (ETAM) is being used to understand the usage of this platform for tourism enhancement.

Keywords: Keywords: rural entrepreneurship, tourism, social media, ETAM.

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The Society named Center for Advanced Studies in Engineering (CASE) was established on 2nd May, 2000 with a deep commitment to promote and propagate quality technical education. The commitment was translated into reality with the establishment of School of Engineering & Emerging Technologies (SEET) at Baddi in the year 2002.
The Society, through this institute, has been Providing B.Tech. engineering (CSE, IT, ECE, ME, EE, Civil Engg.Applied Sciences & Humanities),BCA, MCA, BBA, B.Com, B. Pharma and MBA courses to the youth of Himachal Pradesh and other states of India.