PAPERS- VOLUME 2, ISSUE 1 (Sept.-2016)

Crisis Management: A Study of Nestle India Limited with Reference to Maggi Noodles

Authors
Harpreet Singh
Madhvi Arora

Abstract:

Abstract - Though Crisis Management systems have been reformed over the last decade,crises continue to evolve in the enterprises due to many reasons. The growing rate of unethical practices being adopted by the businesses is one such reason which is of the prime concern for the consumers and policy makers in this modern era. The ethical responsibility has its own importance in building the perception of consumers towards a brand and providing long term success to the organisations. The present paper deals with the case of Maggi which was banned after facing sheer allegations owing to excess lead content. An attempt has been made in this paper to analyse how Nestle managed to come back to shelves and the company officials managed to resolve the crisis.



Keywords: Keywords: Crisis Management, Maggi Noodles Crisis, Ethical Responsibility.

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