PAPERS- VOLUME 2, ISSUE 1 (Sept.-2016)

Crisis Management: A Study of Nestle India Limited with Reference to Maggi Noodles

Harpreet Singh
Madhvi Arora


Abstract - Though Crisis Management systems have been reformed over the last decade,crises continue to evolve in the enterprises due to many reasons. The growing rate of unethical practices being adopted by the businesses is one such reason which is of the prime concern for the consumers and policy makers in this modern era. The ethical responsibility has its own importance in building the perception of consumers towards a brand and providing long term success to the organisations. The present paper deals with the case of Maggi which was banned after facing sheer allegations owing to excess lead content. An attempt has been made in this paper to analyse how Nestle managed to come back to shelves and the company officials managed to resolve the crisis.

Keywords: Keywords: Crisis Management, Maggi Noodles Crisis, Ethical Responsibility.

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The Society named Center for Advanced Studies in Engineering (CASE) was established on 2nd May, 2000 with a deep commitment to promote and propagate quality technical education. The commitment was translated into reality with the establishment of School of Engineering & Emerging Technologies (SEET) at Baddi in the year 2002.
The Society, through this institute, has been Providing B.Tech. engineering (CSE, IT, ECE, ME, EE, Civil Engg.Applied Sciences & Humanities),BCA, MCA, BBA, B.Com, B. Pharma and MBA courses to the youth of Himachal Pradesh and other states of India.