PAPERS- VOLUME 2, ISSUE 1 (Sept.-2016)

The Gamut of Weasel Words

Authors
Jagandeept Singh

Abstract:

Advertisers are often accused of making false promises. The world of advertising is replete with examples of misleading and exaggerated claims. The cynic audience peruses the information given by the advertiser while the gullible fall for the bait. Needless to say, the advertiser runs the risk of being dragged to court for making misleading claims.To be fair to advertisers, they have a herculean task on hand. Consumers are exposed to hundreds of advertisements every day. Majority of them are not even noticed (Johnson, 2014). The viewer obviously has the prerogative of avoiding the advertisement by zipping and zapping, making the task all the more difficult. The advertiser on the other hand is answerable for the enormous amount spent on advertising. His efficacy is measured on making an impression and ensuring brand recall that, eventually, must result in a Sale



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The Society named Center for Advanced Studies in Engineering (CASE) was established on 2nd May, 2000 with a deep commitment to promote and propagate quality technical education. The commitment was translated into reality with the establishment of School of Engineering & Emerging Technologies (SEET) at Baddi in the year 2002.
The Society, through this institute, has been Providing B.Tech. engineering (CSE, IT, ECE, ME, EE, Civil Engg.Applied Sciences & Humanities),BCA, MCA, BBA, B.Com, B. Pharma and MBA courses to the youth of Himachal Pradesh and other states of India.