PAPERS- VOLUME 2, ISSUE 1 (March-2017)

Leader Personality and Firm Performance: The Mediating Role of Market Orientation

Authors
Kumar Shalender

Abstract:

Abstract: The purpose of this study is to link leader personality, market orientation, and the firm performance. With the help of extant literature review, the study draws underpinnings of the model to establish relationship between leader personality and firm performance. More importantly, the research propose s that market orientation mediates the relationship between leader personality and the firm performance. The study develops an integrative model which along with relating these concepts also delineates the role of environment turbulence as moderator. Additionally, the study proposes various theoretical propositions that will be tested empirically in the future in the Indian automobile industry. Implications and contributions of the research are discussed towards the end.



Keywords: Environment, Leader, Market orientation, Personality, Strategy, Turbulence

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