PAPERS- VOLUME 2, ISSUE 1 (March-2017)

Leader Personality and Firm Performance: The Mediating Role of Market Orientation

Kumar Shalender


Abstract: The purpose of this study is to link leader personality, market orientation, and the firm performance. With the help of extant literature review, the study draws underpinnings of the model to establish relationship between leader personality and firm performance. More importantly, the research propose s that market orientation mediates the relationship between leader personality and the firm performance. The study develops an integrative model which along with relating these concepts also delineates the role of environment turbulence as moderator. Additionally, the study proposes various theoretical propositions that will be tested empirically in the future in the Indian automobile industry. Implications and contributions of the research are discussed towards the end.

Keywords: Environment, Leader, Market orientation, Personality, Strategy, Turbulence

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The Society named Center for Advanced Studies in Engineering (CASE) was established on 2nd May, 2000 with a deep commitment to promote and propagate quality technical education. The commitment was translated into reality with the establishment of School of Engineering & Emerging Technologies (SEET) at Baddi in the year 2002.
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