PAPERS- VOLUME 2, ISSUE 2 (Sept-2017)
Mr. Anmol Sharma
Dr Ramna Singla
With the digital universe growing at a scorching pace, many domains – from publishing, marketing and advertising to public relations, among others – are experiencing the impact of the consequent changes in consumer behaviour. Professionals in numerous domains are therefore confronted with novel challenges and unexpected opportunities, even as they come to grips with the changing dynamics of the digital era. The present paper brings together key findings from across the recent literature to enhance overall understanding of current and future challenges posed by digital marketing to public relations. It remains unclear whether current theoretical frameworks can fully accommodate field of public relations and evidence suggests that many public relations practitioners are struggling with the impact of digitalization, and especially the Internet, on their practice. Public relations educators may need to review the concept of digital marketing in light of new media developments and industry responses. Possible threats and opportunities presented by digitalization for public relations are explored and directions for further research in this area are suggested.
The Management Fest for giving a platform to students to showcase their knowledge, skill and capability..
Baddi University Tech Fest 2016.
The Society named Center for Advanced Studies in Engineering (CASE) was established on 2nd May, 2000 with a deep commitment to promote and propagate quality technical education. The commitment was translated into reality with the establishment of School of Engineering & Emerging Technologies (SEET) at Baddi in the year 2002.
The Society, through this institute, has been Providing B.Tech. engineering (CSE, IT, ECE, ME, EE, Civil Engg.Applied Sciences & Humanities),BCA, MCA, BBA, B.Com, B. Pharma and MBA courses to the youth of Himachal Pradesh and other states of India.